Oh jeez. This one took balls.
Maybe Brantford is far enough away from Leadville that the Brant Death Racers Running Club founders thought nobody would notice if they adopted the stylized mountain ridge logo used by the Leadville Race Series since the storied ultra race series was bought by Lifetime Fitness in 2010.
Or maybe they didn’t know the history of Leadville, the Colorado town that went from hard rock to hard luck when the mine shut down in the 1980s. As runners, surely they knew about how the Leadville 100-mile Endurance Run was founded by these same out-of-work miners who saw an opportunity to out-do those damned California hippies and their little 100-miler on the Western States trail by hosting one of their own through the Colorado high country.
Or maybe they thought they were immune to copyright laws because they raise money for their local United Way. Lord knows they wouldn’t be the first club of running do-gooders in Ontario to borrow someone else’s logo. Whatever the reason, I know I wouldn’t want to risk messing with Leadville. They were badasses before, but now they’re badasses backed by a large corporate legal department.
On the other hand, maybe, just maybe, the mountain graphic in the Leadville logo was royalty-free clip art that the Lifetime Fitness folks never bothered to trademark and the Brant Death Racers are just as free to use it as anyone. No, that doesn’t seem likely.
Well, at least the Brant Death Racers don’t sell merchandise. Oh wait. Uh-oh…