Seven Stages of Marathon

One item that I went back to again and again as I considered taking the marathon plunge was a small multi-panel brochure that was part of adidas's 'Seven Stages of Marathon' campaign.

As I prepare to teach my first marathon clinic in January, I have been poring over a lot of my old log books and other junk looking for the things that first inspired me when I was preparing to run my first marathon.

One item that I went back to again and again as I considered taking the marathon plunge was a small multi-panel brochure that was part of adidas’s ‘Seven Stages of Marathon’ campaign in 2003. Each panel of the brochure contained a description of the seven Stages and included tips aimed primarily at newbie marathoners like me. It was cheesy rah-rah stuff, but I found it inspirational. Hmmm… still do.

Hopefully adidas won’t mind if I post it here.

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